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Consumer Studies & Behaviour

Analysis
Foodcare

Consumer Studies & Behaviour

The food market is changing rapidly, shaped by new trends, shifting preferences and increasing competitive pressure. Our consumer studies reveal why people buy and how they use products in everyday life. This enables you to make well-informed decisions for marketing, sales and assortment planning, while also strengthening your arguments with retailers.

Consumer studies & behaviour at a glance

  • Understand the purchasing decisions and everyday use of your target audience

  • Make well-informed assortment and marketing decisions

  • Create a reliable foundation for internal stakeholders and retail partners

Understanding Purchasing Decisions

Consumer studies help you analyse the drivers behind purchasing decisions, such as price, packaging, sustainability or habits. You gain insights into why a product is bought or left on the shelf.

Making Usage Behaviour Visible

By observing products in everyday use, you learn how they are actually used – whether portion sizes are appropriate, preparations are easy, and expectations are met. These insights feed directly into your product development and marketing decisions.

Methods • Usage & Attitude Studies (U&A Studies) • TURF-Analysis How Is the Data Collected?

1. Online Surveys Flexible, fast and cost-effective. Especially suitable for studying shopping and consumption behaviour, gaining target group insights and trend analyses. • Wide reach • High-quality panel participants • Short turnaround times 2. In-Home Use Tests (IHUT) Consumers test products at home in their everyday environment. This is ideal for products that need to be evaluated in real-life usage, from convenience foods and baking mixes to household items. • Realistic application in everyday life • High engagement • Not influenced by laboratory or study settings 3. TURF Analyses Determine the optimal assortment or combination of variants to reach the largest possible target audience with the fewest products. • Ideal for assortment and variant decisions • Shows reach and overlap of different options

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FAQ

Frequently asked questions

Consumer studies and behaviour refer to research that explores why consumers buy certain products and how they use them in everyday life. It helps you understand purchase drivers, usage habits and preferences, enabling more confident decisions in marketing, product development and assortment planning.

Consumer studies and behaviour provide clear insights into purchasing decisions and real-life usage. It allows you to base your marketing and assortment strategies on reliable data, strengthen your arguments with retail partners, and create a solid foundation for your internal stakeholders.

A range of methods can be used, including Online Surveys, In-Home Use Tests (IHUT) and TURF analysis. Online surveys offer fast and cost-effective insights, IHUTs reveal how products perform at home, and TURF analysis helps identify the best assortment to maximise reach.