Leading in Product Direction
From concept to product–market fit
We help you thoroughly test new product ideas and prototypes. This allows you to allocate development capacity and investments more effectively. With a smart combination of consumer research and objective measurements, we identify which concepts truly have potential. Through the future dashboard, we translate complex data into clear insights, helping you work towards a strong product-market fit.
Whether you're testing a single idea or comparing multiple concepts, we provide concrete advice so you can move forward with confidence.
Customer inquiries we assist with
From initial idea to market launch, it is important to know which direction is most likely to succeed. Think of questions such as:
Which idea or concept has the most potential?
How do consumers react to my new product in taste, appearance and packaging?
How do I substantiate my choices to internal stakeholders or investors with objective data?
Innovate with certainty
Innovation drives successful brands, but new ideas also bring uncertainties. How can you be sure that your concept really meets consumer needs? And which products deserve your investment and attention?
We help you answer these questions by thoroughly testing and validating ideas and prototypes. From initial positioning and packaging to the sensory experience of the final product. Depending on your development phase, we deploy the right methods: early market validation and consumer research as a starting point, complemented by sensory and instrumental research in later phases. This way, you reduce risk and increase the chances of a successful product launch.
For a complete research process, you are in good hands with us — from design and implementation to interpretation and consultancy. Thanks to a flexible and modular approach, each process matches your stage of development. Cleverly combining data and methods creates a 360° view from the perspective of the consumer, the product and the market context.
Our approach
Depending on your development phase, we combine methods and data for a 360° view of your product. For example, think of an integrated approach such as the Full Product Scan, where we link instrumental measurements directly to consumer research.
Some of the tools we deploy include:
Quantitative consumer research: test product ideas and prototypes with blind taste tests and quality reviews to gain insight into potential and consumer preferences.
Qualitative consumer research: discover the motivations, barriers and context that determine success.
Sensory testing with trained experts: get objective assessments of sensory properties. This will help you get a grip on product differences and develop in a targeted way towards a consumer-worthy end product.
Instrumental measurements: measure physical-chemical product parameters and link them to consumer and sensory results for a complete picture.
Which idea deserves your investment?
What you can expect from us
You will receive insights and advice that will help you innovate faster, smarter, and with greater certainty, such as:
Reliable validation of product ideas and prototypes
Insight into consumer experience, drivers, and barriers
Objective analyses that reduce risks and increase opportunities
Strategic advice to use your development capacity and budget more effectively
The result
Thanks to our services, you will no longer develop based on gut feeling, but on solidly substantiated insights. You will reduce risks, increase your chances of success, and confidently take the next step towards a strong product–market fit.
Discover our additional solutions
Quality assurance
Taste & Experience
Leading companies in this service
Normec SenseView
's-Hertogenbosch Nederland Netherlands
FAQ
Frequently asked questions
Product direction is about testing and validating new ideas and prototypes. With consumer research, sensory analysis and objective measurements, we identify which concepts are really promising.
At every stage, from the initial idea to a near-market-ready product. In the early phase, it helps in concept and packaging validation, later in sensory and instrumental research for detail improvements.
By testing concepts and prototypes early on with consumers and panels, you can quickly see whether an idea connects with the market. This way, you avoid costly investments in products that won't catch on.
We combine quantitative and qualitative consumer research, sensory expert panels, instrumental measurements and – in the future – Virtual Reality Shopper Research and interactive dashboards.
We provide reliable data and analyses that enable you to compare concepts and initial prototypes. This allows you to discover which idea has the greatest chance of success and substantiate your choices to internal stakeholders and investors.
Please don't hesitate to contact us. Together, we will look at your situation and determine which research methods suit your phase and goals. You will receive a tailor-made proposal and guidance from idea to advice.