Normec Sensory

Packaging research

On average, consumers choose a product in the supermarket within 90 seconds. The packaging is the first thing a consumer sees when they come into contact with your product. This makes it one of the most important factors determining an initial purchase. By gathering consumer insights about your product's packaging, you can develop a targeted design that will catch the eye on the shelf. After all, you only get one chance to make a good first impression.

Full Product Scan

The Full Product Scan combines technical product analysis with consumer research. This gives you insight into deviations and how consumers perceive them. Within 1 to 2 weeks, you’ll receive the first results along with a clear report highlighting improvement opportunities.

Taste Test

A compelling packaging, clear design and the right message are often just as important as taste. Consumers decide in seconds at the shelf whether a product makes it into the basket or not. With concept testing, you find out which designs, claims or innovations truly resonate and gain valuable arguments to support your product launch and discussions with retailers.

Sensory examination

Your product innovations and reformulations should be convincing not only internally but above all with consumers, since they ultimately determine the success of your products. With usage tests or sensory testing carried out by real consumers, you gain insights into how your product is actually received, which aspects are persuasive, and how new packaging performs in everyday life. Our consumer panel tests provide clear answers to the questions that are crucial for market success – quickly, practically and reliably.