How can product packaging remain attractive and useful for consumers?
The government is imposing increasingly stringent sustainability requirements on packaging. But how can product packaging remain attractive and usable for consumers? Normec Sensory (part of Normec Foodcare) offers various studies that focus on packaging in all phases of development.
Concept phase
In this phase, consumers can be asked about newly developed designs, but also about how they use products and what they expect from the packaging. These insights can help develop the most optimal packaging for the product.
Development phase
Once a product has been developed and a particular packaging design has been chosen, taste testing can also be used to assess how much influence a design has on the taste experience. The ease of use of a package can also be tested and questions such as ‘Is a product easy to open and close?’ and ‘Is the product sufficiently visible?’ can be answered.
Market introduction phase
When the product is about to be launched on the market, research into the concept and marketing communications can add the finishing touches. The claims made on the packaging can be assessed, and the product can be compared with competing products. Even after a product has been launched, it is important to continue to test whether it still meets the requirements. To remain in the consumer's consciousness, rebranding with a new packaging design can also help. It is then advisable to test the new designs as well, so that the product remains easy to find for existing customers, but also appeals to a new target group.
Development of sustainable packaging for food products
Consumers are becoming increasingly aware of the impact their choices have on the environment. As a result, companies are having to shift their focus more and more towards environmentally friendly packaging solutions that not only protect their products but also contribute to a healthier planet. What should you consider when selecting and developing new, more sustainable packaging methods? And what steps should you take? Our experts at the Normec Foodcare knowledge centre explain how it works in the white paper Development of sustainable packaging for food products.
