Online research helps increase your product's chances of success
Online research helps increase your product's chances of success
As a consumer, you are confronted with thousands of product choices every day. The consumer's increasingly discerning eye is one of the reasons why so many product launches fail. How can you ensure that your product is a success and does not disappear from the shelves? Online research helps to increase your product's chances of success.
Research shows that around 75% of individual product launches disappear from the shelves within twelve months. The same is true for more than half of new brands. Innovation and optimisation are essential for survival in the highly competitive retail sector. Online research can help.
Normec Sensory (part of Normec Foodcare) has its own online panel of respondents spread across the Netherlands. This enables us to quickly and efficiently reach a wide audience, from the average supermarket visitor to specific target groups and niche consumers. There are various types of online research you can use to increase your product's chances of success.
Concept studies
In the initial phases of the product development process, multiple product ideas are considered. Sometimes, a brainstorming session can result in several ideas. When only a conceptual idea (and not the physical product) has been developed, online testing usually offers advantages over inviting consumers to a test location. At this stage, a short and concise online survey can give an initial impression of whether a concept has a chance of success with consumers. Online research can also be of added value for pricing, market positioning and communication.
Packaging research
In order to stand out from the wide range of products on offer, redesigning the packaging can sometimes be a suitable step. However, when redesigning, it is of course important to remain recognisable to existing customers. Whether subtle changes to a packaging range or major alterations, the impact will always be felt. An online survey allows you to show respondents several designs and ask them to what extent they think the design suits the brand or product and which design they prefer. You can also ask about small details such as preferences for quality marks or claims.
Usage & Attitude surveys
Sometimes, gaining a deeper understanding of consumer behaviour can help to market a product more effectively. An online Usage & Attitude survey can be a useful tool in this regard. This type of survey examines how consumers use a particular product, but also how they feel about a particular product group.
A Usage & Attitude survey can be combined effectively with a concept survey. This allows you to first look at how consumers use a particular product, followed by a more in-depth analysis of your own concept.
Increase the success rate of your product
Would you like to know more about the possibilities of online research and what it can do for your product? We can help you increase your success rate on the shelf.