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Het Smaakhuis

Packaging research

Analysis
Foodcare

Packaging research

On average, consumers choose a product in the supermarket within 90 seconds. The packaging is the first thing a consumer sees when they come into contact with your product. This makes it one of the most important factors determining an initial purchase. By gathering consumer insights about your product's packaging, you can develop a targeted design that will catch the eye on the shelf. After all, you only get one chance to make a good first impression.

Packaging research in brief

  • Insight into consumer expectations

  • Relevant insights into various packaging issues

  • Thorough analysis and reporting as a result

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Packaging provides consumers with important information, such as ingredients, allergens, and nutritional values. However, research also shows that factors such as color, the type of packaging material, and the use of marketing claims play an important role in consumers' expectations of product quality and taste. Good packaging can be used as an effective marketing tool that contributes to increased sales in the supermarket. To maximize your product's sales opportunities on the shelf, it is advisable to conduct research into consumer expectations regarding packaging at an early stage in the product development process. Packaging research can help you with this.

The packaging research can be conducted online, on location, or even at consumers' homes, enabling us to provide relevant insights into various packaging issues, including:

  • The use of quality marks

  • The application of marketing claims

  • The suitability of packaging materials

  • The use of color, shape, and typography

  • Rebranding and logo use

The result is a thorough analysis and report, giving you immediate insight into the right packaging choices. Would you like to know more about attractive product packaging or do you have other questions about packaging materials? Please contact us. We will be happy to help you.

Three research methods

Both short and extensive taste tests.

  • Competitive pricing

  • Short turnaround time

  • Simple test setup

Specifically focused on concept and product testing.

  • Targeted

  • High-quality panel members

  • Fast and comprehensive reporting

Suitable for both food and non-food products.

  • High response rate

  • Results reflect typical household opinion

  • No influence

Normec NormBase

The Normec NormBase is a database containing all the tests we have carried out. Each product category has its own standard. This offers a significant cost advantage: additional tests on reference products are not necessary. And it is unique in the market.

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