Quality Programme
Quality Programme
Do you want to be sure that the level of your product is good all year round? With our quality programme, we test your products several times a year. In this way you maintain or strengthen your position in the market.
Quality programme – a summary
We test your products several times a year
We choose a suitable form of research together with you
Your position in the market will be maintained or improved
The right insights at any time
By conducting sensory research within a selected consumer panel, you will learn how consumers experience your product. Examples include whether consumers find your product sweet, crunchy, or physically appealing. This allows you to identify the improvements needed to make the product successful. Whether it's a new product, a product improvement, product promotion, or quality monitoring, sensory research provides the right insights at the right time.
Prototypes and new products
Congratulations, you have developed a new product! Do you have the first prototype available or is the product almost ready for sale? Then it is wise to evaluate whether the product meets consumer requirements.
Choose the best prototype
Find out whether your product can compete with similar products on the market
Get feedback on product optimizations
Increase the chances of a successful launch
Measure the price and brand perception of the product
Product optimization and adaptation
Is your product ready for improvement or modification? Perhaps due to a change of supplier, a different Nutri-score, or improvement of the sensory shelf life? Sensory research provides objective evidence for optimizing or modifying your product. This way, you can be sure that you are maintaining or even improving the quality perception of your product.
Product promotion
What advantages does your product offer compared to alternatives in the supermarket? Research shows that well-known products with a high satisfaction score are rated three times higher than new, unknown products. We use sensory research to determine whether the newly developed product has the potential to be rated higher than the current standard.
Gain valuable insights for determining your marketing strategy
Discover your product's unique selling points
Obtain information to support your marketing claims
Three research methods
Both short and extensive taste tests.
Competitive pricing
Short turnaround time
Simple test setup
Specifically focused on concept and product testing.
Targeted
High-quality panel members
Fast and comprehensive reporting
Suitable for both food and non-food products.
High response rate
Results reflect typical household opinion
No influence
Normec NormBase
The Normec NormBase is a database containing all the tests we have carried out. Each product category has its own standard. This offers a significant cost advantage: additional tests on reference products are not necessary. And it is unique in the market.
Penalty Analysis
After conducting a taste test, the research can yield various results. The Penalty Analysis helps you determine which aspect to tackle first. This prevents you from investing energy in areas that offer little room for improvement.
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Taste Test
Packaging research
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Leading companies in this service
Normec Sensory
Amstelveen Netherlands