Taste Test
Taste Test
Would you like to have your product tested for taste, because you are curious about the opportunities? We are happy to help you with good and expert taste research. This way you will know exactly how the consumer thinks about your product. In a taste survey, a group of respondents tastes a product. The group indicates what it thinks about this on the basis of various aspects of a questionnaire.
Taste research – a summary
We let a group of respondents taste your product
Various analyses give you a complete report
You optimise your product by means of taste research
Opt for a single product study or comparative study
Achieve a successful end product
Concept research provides insight into your target group and the potential of your product ideas. This allows you to determine the priorities for further product development. And you can invest in a product that consumers really want to buy. Have you already introduced the product concept in the supermarket and are sales disappointing? Concept research can also offer a solution in this case. Achieve a perfect end product and give your product a second chance.
Concept research during orientation phase
Is your product concept still in the orientation phase? Then concept research can help you test assumptions and product ideas with the end user.
Identify the target group for your product concept
Learn to understand the needs of the target group
Discover the added value of your product concept
Know where the product belongs on the shelf
Refine the product strategy and identify new opportunities
Concept research during product development phase
Have you already developed a product, flavor variants, or packaging? With concept testing, we help you gain consumer insights. Arrive at a final product concept that optimally matches the wishes of your target group.
Have potential and acceptance measurements carried out on the flavor concepts or packaging designs
Investigate whether the product fits the concept and vice versa with the concept-product-fit test
Have price measurements carried out, both cost-oriented and consumer-oriented
Three research methods
Both short and extensive taste tests.
Competitive pricing
Short turnaround time
Simple test setup
Specifically focused on concept and product testing.
Targeted
High-quality panel members
Fast and comprehensive reporting
Suitable for both food and non-food products.
High response rate
Results reflect typical household opinion
No influence
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Leading companies in this service
Normec Sensory
Amstelveen Netherlands