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Het Smaakhuis

Comparative and Benchmark Testing

Lab test
Foodcare

Comparative and Benchmark Testing

The market is highly competitive – small differences can make all the difference. With comparative and benchmark tests, you learn how your products perform against the competition, whether reformulations are noticed by consumers, and which product is genuinely preferred.

Benefits of a Comparative Test

  • Clearly position your product within the competitive landscape

  • Demonstrate differences and preferences with hard data

  • Convince retail partners with objective results

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Secure Your Product Positioning Comparative tests show whether your product is perceived as better, equivalent or weaker than competitors or previous formulations. This gives you clarity on your standing and guidance on how to strengthen your position in the market. Reliable Data for Retailers Whether for reformulations, relaunches or benchmarking, objective data allows you to enter retailer discussions armed not with assumptions but with solid facts. This makes you a trusted partner and provides the arguments you need to secure shelf space and drive sales.

Methods (Methoden in apart kader)

  • Monadic tests

  • Comparative tests

  • Triangle tests

How Is the Data Collected? Central Location Tests (CLT) (text as dropdown) Tests conducted under controlled conditions, ideal for sensory comparisons and competitive benchmarks. Suitable for products that need to be freshly prepared or tasted on site

  • Neutral environment, controlled conditions and trained staff

  • Direct comparability of multiple products

  • Cost-efficient

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