Contact Us
Producten testen het smaakhuis

Leading in Comparative and Benchmark Testing

Lab test
Foodcare

Comparative and benchmark testing

The market is highly competitive – small differences can make all the difference. With comparative and benchmark tests, you learn how your products perform against the competition, whether reformulations are noticed by consumers, and which product is genuinely preferred.

Comparative and benchmark testing at a glance

  • Clearly position your product within the competitive landscape

  • Demonstrate differences and preferences with hard data

  • Convince retail partners with objective results

Request quote

Secure Your Product Positioning Comparative tests show whether your product is perceived as better, equivalent or weaker than competitors or previous formulations. This gives you clarity on your standing and guidance on how to strengthen your position in the market. Reliable Data for Retailers Whether for reformulations, relaunches or benchmarking, objective data allows you to enter retailer discussions armed not with assumptions but with solid facts. This makes you a trusted partner and provides the arguments you need to secure shelf space and drive sales.

Methods

  • Monadic tests

  • Comparative tests

  • Triangle tests

How Is the Data Collected?

Central Location Tests (CLT) Tests conducted under controlled conditions, ideal for sensory comparisons and competitive benchmarks. Suitable for products that need to be freshly prepared or tasted on site

  • Neutral environment, controlled conditions and trained staff

  • Direct comparability of multiple products

  • Cost-efficient

These services might also be of interest to you

Het Smaakhuis

Sensory examination

Your product innovations and reformulations should be convincing not only internally but above all with consumers, since they ultimately determine the success of your products. With usage tests or sensory testing carried out by real consumers, you gain insights into how your product is actually received, which aspects are persuasive, and how new packaging performs in everyday life. Our consumer panel tests provide clear answers to the questions that are crucial for market success – quickly, practically and reliably.
Learn more
Het Smaakhuis

Packaging research

On average, consumers choose a product in the supermarket within 90 seconds. The packaging is the first thing a consumer sees when they come into contact with your product. This makes it one of the most important factors determining an initial purchase. By gathering consumer insights about your product's packaging, you can develop a targeted design that will catch the eye on the shelf. After all, you only get one chance to make a good first impression.
Het Smaakhuis

Consumer Studies & Behaviour

The food market is changing rapidly, shaped by new trends, shifting preferences and increasing competitive pressure. Our consumer studies reveal why people buy and how they use products in everyday life. This enables you to make well-informed decisions for marketing, sales and assortment planning, while also strengthening your arguments with retailers.

Learn more

Do you want to create a safe and healthy working and living environment?

We test, inspect and certify, enabling organisations to innovate safely, quickly, efficiently and cost-effectively.
Get in touch

FAQ

Frequently asked questions

Comparative and benchmark testing is a method used to evaluate how your product performs against competitors or previous formulations. It shows whether your product is perceived as better, equivalent or weaker, helping you identify strengths and improvement areas.

These tests help you position your product clearly within a competitive landscape. You gain objective data on differences and consumer preferences, allowing you to present strong, fact-based arguments to retail partners.

This type of research is especially valuable for reformulations, relaunches, assortment decisions or whenever you need solid evidence to secure or elevate your shelf position. The insights support your strategic decisions and reinforce your reliability as a retail partner.