Online research

Online research is ideal for testing your product idea or concept. We conduct targeted and rapid research and provide you with a comprehensive report.

The main advantages

• Specifically aimed at testing product ideas and concepts

• Insights ranging from the average supermarket visitor to specific target groups/niche consumers

• Detailed mapping of background data and product use by consumers

• Applicable from the orientation phase to the product development phase

• The report is quick and comprehensive

Types of online research

Online research is a good way to test your concept or product. This testing method is ideal for determining whether the product fits the concept and vice versa. A Usage & Attitude study is of great added value in understanding customers. This study helps you determine the target group and their needs, but also identify new product opportunities and refine your product strategy.

How does it work?

We have our own online panel consisting of thousands of members spread across the country. This allows us to select the desired target group. Using a carefully designed questionnaire that participants complete online, we gather relevant insights about your product idea or concept. Based on the assessments, we develop a clear report that can help you determine the right strategy. We build a report based on the assessments.