Home placement

A home placement is one of the most reliable forms of product research. We find out the consumer’s opinion in a place where they’re comfortable. This might be in their own homes or another location where the products are normally used. You can also find out the opinion of other family members in the product review. The result: a review that is as objective as possible.

The most important advantages:

• Very suitable for both food and non-food products.

• The testing of products occurs at a time when consumers normally consume or use them.

• A high response.

• The consumer is not under any time pressure, so they give their opinion when it suits them.

• They don’t get influenced by the interviewers.

• The answers are thorough and honest.

• The result shows the opinion of a typical household.

• We select new consumers for each survey.