Whitepaper
Packaging
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Development of sustainable packaging for food products
Consumers are becoming increasingly aware of the impact their choices have on the environment. As a result, companies are having to shift their focus more and more towards environmentally friendly packaging solutions that not only protect their products but also contribute to a healthier planet. What should you consider when selecting and developing new, more sustainable packaging methods? And what steps should you take?
Our experts at the Normec Foodcare knowledge center explain how it works in this white paper. Discover:
- Quality parameters for the development of sustainable packaging.
- A step-by-step plan to ensure the shelf life of sustainably packaged food products.
- Which claims you can make and how to communicate them.
- How consumer research helps in the introduction of a successful sustainably packaged product.
- The main pitfalls in the development of sustainable packaging.
Sustainable packaging
Sustainable packaging. What does that actually mean? The emphasis is often on the environmental impact. But packaging is only truly sustainable if all its other properties are also taken into account. After all, packaging not only protects the product, it is also an important source of information for consumers. In addition, packaging must be attractive to consumers so that they will actually buy the product. Good packaging also prevents the product from spoiling prematurely, thereby reducing food waste. The Packaging white paper highlights the tensions surrounding sustainable packaging in various ways.
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Packaging research
On average, consumers choose a product in the supermarket within 90 seconds. The packaging is the first thing a consumer sees when they come into contact with your product. This makes it one of the most important factors determining an initial purchase. By gathering consumer insights about your product's packaging, you can develop a targeted design that will catch the eye on the shelf. After all, you only get one chance to make a good first impression.
Label Check
Do your labels comply with current legislation? Not sure about your case? Or too little time to check your labels? Our labelling specialists are happy to help you. Normec Foodcare has a helpdesk with experts who assess your labels on the basis of the legislation in accordance with Regulation (EU) No. 1169/2011, regarding the provision of food information to consumers.
Labelling Specialists
Do your labels comply with current laws and regulations? How do you prepare a final product specification? These are often-asked questions that play a role in specification management and labelling. Do you have insufficient time and knowledge in-house to carry out all work related to specification management and labelling? Or are you short on time and/or knowledge? We are happy to help you by taking all the work off your hands. Our labelling specialists are at your service.
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