Penalty Analysis
Penalty Analysis
A taste test can result in a variety of outcomes. You could meet consumer expectations and receive a positive score, but perhaps your product does not entirely meet expectations. You might wonder: “Why did my product receive a low score?” “What should I improve first?” And “Maybe we should change the colour of this product?” These questions can be answered in our Penalty Analysis.
Penalty Analysis – a summary
For the Penalty Analysis we conduct taste tests with consumers
The score per component gives you insight into the properties
You quickly know which part of your product you can improve
You avoid putting energy into areas that hardly provide any improvement
Penalty analysis as a tool for product optimization
After conducting a taste test, the results of the study can vary. Perhaps you meet consumer expectations, but it is also possible that the product does not fully meet expectations. Use a Penalty Analysis to find out which aspect you need to address first. We provide professional and personal assistance to help you get started with the right research. We can perform a Penalty Analysis for all future tests, as well as for tests that have already been conducted. Feel free to ask us for advice on your specific situation.
This is how it works
For example: perhaps sixty percent of the test subject thinks your product isn’t crispy enough. Their score of your product can be 1,6 points lower than that of those who thought your product’s crispiness was ‘just right’. The same test might show that thirty percent of the test subjects thought your product wasn’t sweet enough. These might give your product a score that’s 1,2 points lower than those who thought its sweetness was ‘just right’. In this example, the first aspect to be adjusted will be the product’s crispiness.
Why is it called a Penalty Analysis?
We get that question regularly. But there is a logical explanation. A Penalty Analysis determines how big the ‘penalty’ is for not scoring optimally on the diagnostic aspects. Diagnostic aspects are the aspects with ‘just right’ in the response scales. This allows you to quickly see which aspects of the product you can optimize and thus achieve a higher score among respondents. An additional advantage of the Penalty Analysis is that you don't have to invest energy in aspects that hardly improve the product.
Three research methods
The Taste House
Both short and extensive taste tests.
- Competitive pricing
- Short turnaround time
- Simple test setup
Online research
Specifically focused on concept and product testing.
- Targeted
- High-quality panel members
- Fast and comprehensive reporting
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Taste Test
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Leading companies in this service
Normec Sensory
Amstelveen Netherlands