Sensory examination
Sensory examination
Your product innovations and reformulations should be convincing not only internally but above all with consumers, since they ultimately determine the success of your products. With usage tests or sensory testing carried out by real consumers, you gain insights into how your product is actually received, which aspects are persuasive, and how new packaging performs in everyday life. Our consumer panel tests provide clear answers to the questions that are crucial for market success – quickly, practically and reliably.
Benefits of sensory testing with consumers
Reduction of flop rates through early consumer feedback
Optimisation of recipes and packaging based on consumer data
Solid arguments for discussions with retailers
Verify Your Gut Feeling
Consumer panel tests are the most reliable way to reduce failure rates, make well-informed decisions and secure market success. They give you the confidence that an innovation not only works in the lab or internally but also convinces consumers in everyday use. Recipe adjustments should be tested before entering the market, as you do not want to lose existing users while at the same time attracting new target groups. Packaging variations can also be tested to ensure they not only look appealing but are practical as well.
Strengthen Your Negotiating Position
Another advantage is the retailer perspective. With reliable consumer data, you enter listing discussions armed not with opinions but with facts. This strengthens your negotiating position and reduces the risk of losing shelf space to competitors.
Methods
Hedonic tests
Acceptance tests
Preference tests
Benchmark or comparative tests
How Is the Data Collected? Central Location Tests (CLT) Sensory testing by consumers takes place under controlled conditions. Ideal for sensory comparisons and competitive benchmarks, and suitable for products that need to be freshly prepared or tasted on site.
Neutral environment, controlled conditions and trained staff
Direct comparability of multiple products
Cost-efficient
In-Home Use Tests (IHUT)
Consumers test products at home in their everyday environment. This is ideal for products that need to be evaluated in real-life usage, from convenience foods and baking mixes to household items.
Realistic application in daily life
High engagement
No influence from laboratory or study settings
Online Surveys
Flexible, fast and cost-effective. Especially suitable for evaluating concepts, design options or packaging variants.
Wide reach
High-quality panel participants
Short turnaround times
Three research methods
Both short and extensive taste tests.
Competitive pricing
Short turnaround time
Simple test setup
Specifically focused on concept and product testing.
Targeted
High-quality panel members
Fast and comprehensive reporting
Suitable for both food and non-food products.
High response rate
Results reflect typical household opinion
No influence
Normec NormBase
The Normec NormBase is a database containing all the tests we have carried out. Each product category has its own standard. This offers a significant cost advantage: additional tests on reference products are not necessary. And it is unique in the market.
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Leading companies in this service
Normec Sensory
Amstelveen Netherlands