Go-to-market
Positioning and persuasion
We clearly define your product's market position using benchmarks, consumer insights and proof of claims. This gives you a clear view of where you stand compared to competitors and how to tell your story convincingly towards retail and consumers. We translate results into strategic advice and practical tools, helping you enter the market with confidence.
Customer inquiries we assist with
In a competitive playing field, it's all about knowing where you stand and how you stand out. We help answer questions such as:
How does my product score compared to competitors?
How do I substantiate claims towards retail or consumers?
Are there any opportunities to refocus my positioning?
Your product in a competitive playing field
Your product never stands alone. In a shelf full of alternatives, it's all about differentiation: why should consumers or retailers choose exactly your product? Whether it is to substantiate a 'best tested' claim, improve your market position or strengthen your story towards retail, independent evidence is crucial.
We help you position your product sharply within its competitive context, with benchmark analysis, consumer insight and a clear burden of proof. We unlock results where required via an interactive dashboard, so you can see at a glance how you are performing relative to competitors, where your product excels and where there is room for improvement.
Our approach
Depending on your objective, we combine various methods to bring your commercial position into razor-sharp focus, including:
Quantitative consumer research: test your proposition and communication with consumers and find out which message, claims or packaging choices are most persuasive.
Sensory research with expert panel: objective assessments of taste and texture, underpinning claims and strengthening your product position. Substantiate product claims and stand out with objective expert reviews.
Instrumental measurements: link physicochemical measurements to consumer and sensory insights for compelling evidence in the market.
Claim substantiation and evidence: substantiate 'best tested' claims and unique attributes with data that can be used directly towards retailers and consumers.
How strong is your product’s market position?
What you can expect from us
You will receive insights that strengthen your positioning and increase your persuasiveness, such as:
Comparative analyses per attribute, translated into concrete opportunities for brand reinforcement and sales growth.
A clear overview of your market position: immediately visible where your product excels and where improvement is possible.
Claim sheets and communication templates that can be used immediately for retail or consumers.
Strategic advice for (re)introductions, product range choices, or pricing strategies.
The result
With Normec, you know exactly how your product compares to competitors and how you can improve your position. This is how you make informed choices and increase your power of persuasion towards retail and consumers.
Discover our additional solutions
Taste & Experience
Quality assurance
Leading companies in this service
Normec SenseView
's-Hertogenbosch Nederland Netherlands
FAQ
Frequently asked questions
Go-to-market is about convincingly positioning and launching a product. With consumer insights, benchmark data and claim substantiation, we help brands strengthen their story towards retail and consumers.
We analyse how your product scores against competitors and provide insights into differentiating features. This gives you concrete tools to improve your positioning and go to market more convincingly.
With substantiated claims, based on independent testing of specifications and consumer acceptance, you increase the credibility of your product. This strengthens your story towards both retail and consumers.
Yes. Through benchmark analyses and available market data (dashboards), you get an overview of your market position at a glance. This allows you to see where your product excels and where there is room for improvement.
From comparative analyses to claims sheets and communication templates. You will also receive strategic advice to help with (re)introductions, product range choices or pricing strategies.
Please don't hesitate to contact us. We are looking forward to discussing your objectives, selecting the right research methods and translating the results into a tailor-made strategic plan.