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Taste Test

Consultancy
Foodcare

Taste Test

A compelling packaging, clear design and the right message are often just as important as taste. Consumers decide in seconds at the shelf whether a product makes it into the basket or not. With concept testing, you find out which designs, claims or innovations truly resonate and gain valuable arguments to support your product launch and discussions with retailers.

Benefits of Concept Testing

  • Accelerate your product development through early insights

  • Minimise risks related to packaging, design, claims and campaigns

  • Use reliable data to support successful negotiations with retailers

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Reduce Wrong Decisions

Concept testing gives you confidence at a critical stage, before significant costs are invested in production and marketing. It shows whether a design stands out or gets overlooked, whether a claim builds trust or causes confusion, and whether an innovation has real market potential.

Secure Your Campaign Investments A new campaign from an agency usually involves a substantial investment. Often multiple creative routes are presented – but which one truly resonates with your target audience? Concept testing validates these decisions before budgets are released, ensuring your investment delivers the intended impact rather than falling flat. Strengthen Your Innovation Capability With concept testing, you not only avoid costly missteps but also develop products and brand presentations that genuinely connect with consumers. At the same time, you provide retailers with clear data showing that your concept works, helping secure shelf space and market share.

Methods

  • Claim testing

  • Design and packaging testing

  • Combined product and concept testing

  • Benchmarking

How Is the Data Collected? Online Surveys Flexible, fast and cost-effective. Especially suitable for evaluating concepts, design options or packaging variants.

  • Wide reach

  • High-quality panel participants

  • Short turnaround times

Central Location Tests (CLT)

Tests conducted under controlled conditions. Simulates shelf situations and allows concepts and products to be tested in combination. This way you learn not only which design attracts attention, but also whether the product experience meets the expectations it creates.

  • Neutral environment, controlled conditions and trained staff

  • Direct comparability of multiple products

  • Combination of expectation and product testing

Benchmarking Comparison with existing competitor concepts to identify strengths and weaknesses.

  • Clear differentiation

  • Highlight competitive advantages

Three research methods

Both short and extensive taste tests.

  • Competitive pricing

  • Short turnaround time

  • Simple test setup

Specifically focused on concept and product testing.

  • Targeted

  • High-quality panel members

  • Fast and comprehensive reporting

Suitable for both food and non-food products.

  • High response rate

  • Results reflect typical household opinion

  • No influence

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