Product comparisons
Product comparisons
Is one tomato variety sweeter than another? How does an A-brand compare to a private label product? Is my product better than that of my competitor? Does a small change in the specification have an observable effect on the quality? Consumers partly base their supermarket purchases on the quality of the product. As such, it is important to know how the quality of one product compares to that of another.
Product comparisons at a glance
Collecting products from the producer, distribution centre, or supermarket
Quality measurements through the eyes of the consumer
A clear report in which differences immediately become clear
Differences in quality
Differences in quality can arise from choices made in the production process, the supply chain, packaging, and, for example, recipes. By providing insight into these choices with figures, products can be better tailored to consumer quality requirements.
Useful reports after measurement
In order to compare products effectively, we collect them from suppliers or distribution centres or purchase them in supermarkets.
Our reports are concise and to the point, so they can be used immediately after the measurement has taken place. The reports are used by supermarket chains and their suppliers to analyse product quality and implement improvements in the chain.
Measuring through the eyes of the consumer
We measure quality through the eyes of the consumer. In our programmes, we measure the aspects that really make a difference for consumers, such as sugar content, texture, dry matter content, viscosity and water activity. In addition, we measure a series of product-specific aspects.
A selection of our measurements
Flavour | Appearance |
Sugar content (Brix) | Sizing |
Acid (titratable) | Colour |
Acidity (pH) | Damage and marks |
Dry matter | Spoilage |
Texture (pressure) | Freshness score |
Water activity (Aw) | Appearance score |
Viscosity | |
Juice percentage | |
Flavour score |
Improve the quality of your products
Our specialists will gladly help you monitor and improve the quality of your products. That way, you are guaranteed to offer a constant level of quality. Feel free to contact us to find out what we can do for you.
Normec is your fruit and vegetable partner
We help you ensure that the quality of your fruit and vegetables is up to standard. With our knowledge and more than 25 years of experience, we are the best sparring partner you can have. We employ inspectors, measure the quality of fruit and vegetables in supermarkets, offer quality training courses, and conduct shelf life tests on fruit and vegetables. Click here for a complete overview of the services we offer in fruit and vegetables.
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FAQ
Frequently asked questions
Normec carries out product comparisons to identify quality differences between products. We assess factors such as taste, appearance, sugar content, texture, and freshness.
With Normec product comparisons, you receive clear reports that can be used immediately. This shows how your product compares to competitors and highlights opportunities for improvement in the supply chain.
Products are collected from producers, distribution centres, or supermarkets. We then measure key quality aspects through the eyes of the consumer and present the findings in a concise, transparent report.