What food information is mandatory on a webshop?

Ordering products online is very popular among consumers. Groceries are also increasingly being sold online. But what information is mandatory in your webshop? And what should you keep in mind?

When selling food online, you are subject to Regulation (EU) No. 1169/2011, on the provision of food information to consumers. Consumers who buy the products must have access to information about the product before making a purchase decision. There are several things you need to consider.

Distance Selling

Article 14 of Regulation (EU) No 1169/2011 establishes requirements for foods offered for sale by means of distance communication. A means of distance communication is defined as: ‘any means which, without the simultaneous physical presence of the supplier and the consumer, can be used for the conclusion of the contract between them.’

An online store falls under this definition. For prepackaged foods offered for sale through an online store, the following applies:

‘the mandatory food information, with the exception of the information referred to in Article 9(1)(f), is available before the purchase takes place and appears on the material supporting the distance selling or is provided through other appropriate means clearly indicated by the food business operator. When other appropriate means are used, the mandatory food information is provided without the food business operator charging consumers any additional costs.’

Mandatory food information must be easily accessible

This means that all mandatory information, such as the product name, ingredients, allergens, and nutritional values, must be displayed on the website. The expiration date does not need to be available before purchase. Article 12, paragraph 1, states that mandatory food information must be available and easily accessible. Therefore, ensure that the information is easy and free for consumers to find. In addition, all mandatory information, including the expiration date, must be available upon delivery.

Ask your labeling question

Not sure if your online store is compliant? Do you have questions about applying the legislation? Our team of Labeling Specialists is ready to help you with expert advice, so you can ensure accurate, honest information on your products.