
Rising demand for tradability reports
February 20, 2025
Rising demand for tradability reports
Retailers are placing increasing demands on their suppliers' products, especially in terms of food safety. As a result, more and more manufacturers and suppliers need a marketability report. At Normec Foodlab, part of Normec Foodcare, we see a strong increase in demand for this service. In the past three years, the number of reports delivered has grown by as much as 400%. With our marketability report, you meet retailers' requirements quickly and easily, so that you don't have to worry about anything else.
What is a marketability report?
A marketability report shows whether your product meets all the requirements to enter the market safely. Retailers increasingly request this report so they can check at a glance whether a product meets food safety standards. This way, you reduce risks for consumers and are always in line with regulations.
Demand for marketability reports has quadrupled with us over the past three years, underlining the increasing focus on food safety. This growth shows that food safety is increasingly higher on the agenda. A marketability report provides certainty and makes it easy to comply with both national and international requirements.
What components does a marketability report have?
Our report offers a comprehensive and detailed analysis of your product, so you know exactly where you stand. The report includes:
Product information
This contains the basic details of the product, such as the name, weight, packaging and a photo.
Microbiological analyses
We perform targeted microbiological tests based on the risks of the product determined by the customer. This allows us to check whether the product is free of harmful bacteria or other micro-organisms.
Sensory analysis
We assess the product for odour and colour to check whether it meets consumer expectations.
Nutritional values
We measure the nutritional values of the product and compare them with the information on the label. This must be correct within strict legal margins. We immediately flag up any discrepancies.
Label check
Our specialists check whether the label complies with laws and regulations. This is an important part of the report, as we detect errors in labels in 50% of cases.
Photos of the label
We include detailed photos of the label. This helps to quickly understand the information listed on the product, such as ingredients, allergens, nutritional values, and warnings.
Summary
Finally, we provide a summary: does the product meet food safety requirements and is it marketable?
Why at Normec Foodlab?
At Normec Foodlab, we not only provide comprehensive and reliable marketability reports, but also distinguish ourselves through flexibility and speed. We deliver reports in Dutch, English and German. This is a big advantage for suppliers doing business with German retailers. These often demand that analyses take place in Germany. With our experience and expertise, we provide this smoothly and hassle-free.
Request a marketability report very easily
Are you already a customer? Request the report via our web portal. Not yet a customer? Then contact us and we will arrange everything for you. We pick up your products with our courier service, check the label against the packaging, and make sure you receive the full report - via e-mail - within three weeks. Do you have a product in development without packaging? Deliver the label separately and we will do the rest!

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Normec Foodlab
Woerden Netherlands