Private Label Research
Private Label Research
Would you like to know whether your product is popular with consumers? And what (possible) points for improvement are? You will find out by conducting private label research. After all, a constant quality of your private label product is very important.
Private label research – a summary
We let test persons assess your product
The test persons are a good reflection of supermarket visitors
The quality of your product is guaranteed by testing
Weak links become areas for improvement
You decide whether you want your product to be tested blind or “as marketed”. It is also possible to have taste, image and product packaging assessed. Private label research provides the answer to the question of what consumers think of your product. Based on the results, you can raise the bar for your current supplier. Or you can consider choosing another partner.
This is how it works
We test the quality of your private label during a private label research. The goal is to find weak links and convert them into areas for improvement. This is done as follows:
Respondents test and evaluate the product. This can be done in one of our Taste locations or through an in-home survey.
Our test persons are a good reflection of your supermarket visitors.
Respondents come from all over the Netherlands and have different backgrounds and characteristics.
After the test, we deliver the results to you in a well-organised manner.
Three research methods
- 1
Both short and extensive taste tests
Both short and extensive taste tests. - Competitive price - Short turnaround time - Simple test setup
- 2
Online research
Specifically focused on concept and product testing. - Targeted - High-quality panel members - Fast and comprehensive reporting
- 3
In-home research
Suitable for both food and non-food products. - High response rate - Results reflect typical household opinion - No influence
Jumbo supermarkten
Our customers' experiences
Jumbo: ‘Sensory understands our business’
“They understand exactly what we want and what we mean. And yet they never fill in the blanks for us. When in doubt, they always check whether they have understood our request correctly. This means we always get the result we had in mind. That makes them a partner we can rely on.”
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Normec Sensory
Amstelveen Netherlands