Frequently Asked Questions about Normec SenseView

Normec SenseView helps food and FMCG manufacturers with product development. We combine consumer research, sensory research and laboratory data into clear insights and help you turn them into concrete actions.

We support you from concept to market launch. That means testing new concepts (Product Design), optimising taste and experience (Taste & Experience), securing internal quality measurements (Quality Assurance) and a strong market launch strategy (Go-to-market).

Consumer research, expert panels and instrumental measurements give you early insight into the potential of prototypes and concepts. We also link these results to our data sources and unlock them via (future) dashboards. That way, you can see at a glance which concepts are really promising, use development capacity and budget more effectively and reduce the risks of innovations.

Sensory research shows how consumers and trained experts experience your product in terms of taste, texture, smell and appearance. Combined with objective measurements, you discover where the opportunities for improvement are and how to increase appreciation and repeat purchases.

Yes. We offer support in setting up and training internal panels, developing test protocols and ensuring reliable and reproducible results. This allows you to move faster and monitor quality independently.

We use consumer insights and benchmark data to show how your product scores both against competitors and within our own database (soon available in the dashboard). In addition, we provide evidence for claims such as “best tested”, which strengthens your position towards retailers and consumers.

We work with a mix of methods: form quantitative and qualitative consumer research to expert panels, instrumental measurements and interactive dashboards. Based on your needs, we create a tailored approach.

Get in touch via the form, by email or by telephone. We will discuss your query, draw up a suitable research proposal and guide you from start to finish.