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Normec Innovative Fresh

Normec Innovative Fresh is a specialist in fruit, vegetables and fresh produce, offering quality and taste monitoring through the eyes of the consumer. With the monitor, quality and customer satisfaction can be guaranteed. The quality monitor can be performed on product from the retail shelf and on product collected at the distribution center or from the grower.

Een medewerker in labkleding onderzoekt een tomaat door deze zorgvuldig door te snijden, als onderdeel van voedsel- of kwaliteitsonderzoek.

About us

Normec Innovative Fresh combines quality parameters such as Brix, acidity and hardness with insights on taste, appearance and freshness, providing in-depth analyses to ensure product quality from harvest to supermarket. In addition, Normec Innovative Fresh helps retailers and suppliers check agreed specifications, think weight, content, cut, proportions, percentage breakage, etc. All our analyses enable companies to react quickly to points of improvement and maintain product quality. Thus, we increase customer satisfaction and strengthen market position.

To track the freshness and quality of products in the market, we offer valuable insights to make quick adjustments in the hectic world of Fresh. For example, what hardness belongs to a ripe avocado or mango, what is the optimal Brix for a strawberry and is the shelf life of cut fruit and vegetables in order? But also consider questions such as is the cut of your vegetarian pieces in order and is the percentage of macadamia nuts in accordance with the information on the package. Providing insight can improve attractiveness, freshness, taste and consistency, thereby better addressing consumer needs. We contribute to a reliable fresh produce market and higher customer satisfaction.

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