Building a culture of responsibility: How Tatiana Pershukova drives ESG from within
Since joining Normec Hybeta in 2019 as Fleetmanager and Training and Seminar Manager, Tatiana has developed a clear view on what ESG principals should look like in practice. “For me, ESG is not about big buzzwords or perfect concepts. It’s about awareness and small, practical improvements that make a difference over time.” Taking on the role of ESG Change Champion therefore felt like a natural step: an opportunity to turn that belief into something tangible within the organisation.